n°53 — Photobook: The New Face of Photophilia. Author: Clément Chéroux + book selection with Théophile Calot

n°18 — A studio visit: Ines Cox. Authors: Manon Bruet and Julia Andréone

Author: Manon Bruet
Photos: Julia Andréone
20 pages, 21 × 29,7 cm, CMYK+1PMS
17 December 2019
ISBN: 979-10-95991-15-1
ISSN: 2558-2062

Three women walk into a bar. The first lives in a large apartment in Anvers, Belgium. The second is an independent Graphic Designer who founded her own studio. The third is an avatar—you might even know her—with a certain interest in creative processes, their interfaces, and their vocabularies. Together, they eat some pistachio nuts, order vodka, and are not at all sure about getting up the next day to teach at the Royal Academy of Fine Arts. But together, more than anything else, they form the troubling multiple personality of Ines Cox, a Belgian Graphic Designer who met Julia Andréone and Manon Bruet in her studio in June 2019. An opportunity to develop a narrative driven by three voices and to trace the outline of a path, a practice, and a figure.

n°02 — A technical platform: Colorlibrary.ch by Maximage. Author: Manon Bruet

Sold Out
Author: Manon Bruet
12 pages, 21 × 29,7 cm, black and cyan + 1 A2 poster, 3 PMS
+ 1 A2 poster, CMYK (reserved for subscribers) (sold out)
8th November 2017
ISBN: 979-10-95991-04-5
ISSN: 2558-2062

The Workflow research project, run by Tatiana Rhis, Guy Meldem, and Julien Tavelli and David Keshavjee (Maximage) at the Écal, is interested in current technologies of the printed object. It consists of a series of experiences that attempt to circumvent currently available production technologies, provoking coincidences and accidents with the goal of obtaining new outcomes.

More than simply questioning the possible circumvention of tools, Workflow explores technicality, modes of functioning, and flaws. In this way, the programme pursues the field of experimentation opened up by the Swiss studio Maximage since 2008. In the context of their degree project at the Écal, Julien Tavelli and David Keshavjee already combined manual and digital techniques so as to develop their own production tools, and notably their own printing methods. From their experiments have emerged, among other things, the Programme typeface, and the Les impressions magiques publication, that appears today as a manifest object of their approach.

One of the first results of the Workflow programme has been the creation of a series of colorimetric profiles that allows the conversion of digital images for printing with one, two, three, four, or five accompanying colors, whether they are basic (CMYK), pastels, fluorescent, or metallic.

The work on these profiles has two aims. It serves to increase the awareness of students at the Écal with regard to the management and theory of color, but it also allows, for the first time, the automation of operations and settings that have until now been done on a case-by-case basis through the manual use of image-editing software and CAD.

Advocating an “innovative” and “professional” solution for the treatment of color, the Écal and the Workflow programme launched the website colorlibrary.ch in 2016 and offered the profiles for sale. The platform appears as an online library that presents a large variety of profiles with different colorful combinations. The different profiles are displayed on screen, applied to images by Iranian photographer Shirana Shahbazi; they seem to replay the codes of Photoshop type images–from the butterfly to the eye, the still life to the waterfall.

Beginning with an analysis of the structure of this platform, the aesthetic and terminological languages that it summons, and their limits, we will open a number of fields of investigation, more widely linked to the question of the tools and modes of production of images.

16 — A reproduction: what El Lissitzkzy wants. Author: James Langdon

Sold out — Only available with season 2 subscription
Author: James Langdon
12 pages, 21 × 29,7 cm, CMYK
+ 1 A2 poster, CMYK + 1PMS
7th November 2019
ISBN: 979-10-95991-15-1
ISSN: 2558-2062

I am rarely convinced when I see graphic design that was originally printed in two inks reproduced in four- colour process. Before the advent of commercial colour offset printing, the elementary colours of printing — from Gutenberg to Tschichold — were black and red. In the early twentieth century, black and red were used by graphic designers not to attempt to recreate the spectrum of colours that appear to the human eye, but as graphic forces in themselves. To make a distinction. To create dynamism. To embody ideology on the page. In particular, the combination of black and red on white paper has become synonymous with Suprematism and revolutionary Russian graphic design.

A contemporary imaging workflow can enable extraordinary reproductions of these historical aesthetics. A high- resolution digital photograph of an original black and red printed book from the 1920s can be processed using a colour profile to calibrate its appearance across design, colour correction in computer software, proofing, and printing. This workflow can ultimately achieve a beautiful and precise image of that graphic artefact as it looks today, down to small details of its patination, its discoloration by exposure to sunlight, and the many more other subtleties that define it as an archival object.

But such a reproduction exhibits a strange technical anachronism. What about the constraints that originally shaped the design of that bookk — the implicit connection between the two colours of its graphics and the architecture of the one- or two-colour printing press on which it was printed? Are they not important? Can they even be reproduced?

I compare printed reproductions of the proud black and red cover of the book ‘Die Kunstismen’ (1925), designed by Russian artist and designer El Lissitzky. Published between 1967 and 2017, these images treat the material characteristics of the original book’s colour in different ways, appealing to contradictory notions of fidelity.