n°46 — A calculated approach: Norm’s unreasonable reasonableness. Author: James Langdon
Author: James Langdon
68 pages, 21 × 29,7 cm, Black/White + CMYK & 1 PMS on cover
October 2024
ISBN: 979-10-95991-43-4
ISSN: 2558-2062
Norm is a graphic design office in Zurich. Founded in 1999 by Dimitri Bruni (1970) and Manuel Krebs (1970), Ludovic Varone (1977) joined the office in 2005. The canon of graphic design history will be compressed. 100 years from now there will be no Müller-Brockmann or Gerstner or Hofmann. Prehistoric pretenders. Not needed. There will be Norm. Norm is what all those others dreamed of. What they strived for but could not attain. They will be remembered only as the nameless builders of Norm. They laboured at the construction of its glorious Duomo but did not live to see it completed. We will not speak of them again. Forgotten.