n°54 — Art direction in Art. Author: Michela Zoppi & Rory McGrath

May 2025

A folded newspaper: a reclining female figure sprawls across its surface. Her body is architecture. Actual space. A briefcased-book, handle, and latch. Jean Tinguely’s “Méta” is made of pages and objects alike; it overtakes its nature. Klein’s blue is cut in square punched and bolted inside a tactile space. It satisfies the eyes and the hand; it pleasures one’s desire to live with a work of art. 600 pages of carbon soaked prints: the political impact of Andy Warhol’s solo show in Stockholm in 1968.

A casual series of discussions unfolds between Michela Zoppi and Rory McGrath (OK-RM) as they reflect into the printed legacy of Pontus Hultén, the concept of the total artwork, the rich tapestry of integrated design and its relevance in the current context, the interplay between practice and praxis, the significance of contextual play, and the potential for linguistic redefinitions.  

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